Journey to Pavitramenthe – Heal Earth! Promo (2 min.)

Journey to Pavitramenthe Dr. Bronner’s Fair Trade and Organic Mint Oil from India

Regenerative organic agriculture and fair trade practices nurture soil and community! Journey to Pavitramenthe (8 min.) tells the story of the farming communities in Bareilly, India that supply the organic mint oil used in Dr. Bronner’s iconic peppermint soap. Mint is key to Dr. Bronner’s legacy product and lends that cool, refreshing, and tingly sensation that the top-selling natural soap in North America is known for. In Bareilly, mint crops are key to the livelihoods of over 1,500 farmers and their families. These farmers are using regenerative organic agricultural practices that increase yields and soil fertility while fostering resilience in the face of a changing climate. Fair wages and a democratically managed fair trade fund for development projects help to regenerate local communities.

DIRECTOR: Ryan Fletcher | DIRECTOR OF PHOTOGRAPHY & EDITOR: Steve Jeter | SCORE COMPOSED BY: Wayne Kramer | PRODUCED BY: Dr. Bronner’s, Movement Media, Gero Leson, Rob Hardy, Steve Jeter | WATCH & LEARN MORE: drbronner.com/journey

Produced by Movement Media for Dr. Bronner's with Steve Jeter

Trailer for Journey to Pavitramenthe

Journey to Pavitramenthe
Dr. Bronner’s Fair Trade and Organic Mint Oil from India

Watch online April 1, 2019:

Regenerative organic agriculture and fair trade practices nurture soil and community! Journey to Pavitramenthe (8 min.) tells the story of the farming communities in Bareilly, India that supply the organic mint oil used in Dr. Bronner’s iconic peppermint soap. Mint is key to Dr. Bronner’s legacy product and lends that cool, refreshing, and tingly sensation that the top-selling natural soap in North America is known for. In Bareilly, mint crops are key to the livelihoods of over 1,500 farmers and their families. These farmers are using regenerative organic agricultural practices that increase yields and soil fertility while fostering resilience in the face of a changing climate. Fair wages and a democratically managed fair trade fund for development projects help to regenerate local communities.

DIRECTOR: Ryan Fletcher | DIRECTOR OF PHOTOGRAPHY & EDITOR: Steve Jeter | SCORED BY: Wayne Kramer | PRODUCED BY: Dr. Bronner’s, Movement Media, Gero Leson, Rob Hardy, Steve Jeter | WATCH AND LEARN MORE AT: drbronner.com/journey

Produced by Movement Media with Steve Jeter for Dr. Bronner's

Dr. Bronner’s Launches New Peppermint Organic Hand Sanitizer for Fresh Mint-Scented Hygiene On-the-Go
Vol. 4 – Issue 10 | November 2018
Vol. 4 – Issue 9 | October 2018
Vol. 4 – Issue 7 | July 2018
Vol. 4 – Issue 6 | June 2018
Regenerative Organic Panel at Expo West 2018

A recording of Climate Strategies: The What, Why & How of Regenerative Organic Certification (ROC) as presented at Natural Products Expo West on March 10, 2018 with panelists: David Bronner (Dr. Bronner’s), Leah Garces (Compassion in World Farming), Dana Geffner (Fair World Project), Rose Marcario (Patagonia), and Jeff Moyer (Rodale Institute). Moderated by Nova Sayers, NSF International. Learn more at regenorganic.org

Produced by Movement Media and Dr. Bronner's; Filmed by Richard Briglia & Michael Lockridge; Edited by Casey Suchan & Sasha Perry

Dr. Bronner’s Pop-Up Store in Berlin, Germany
Regenerative Organic Certification