Journey to Pavitramenthe

Journey to Pavitramenthe
Dr. Bronner’s Fair Trade and Organic Mint Oil from India

Regenerative organic agriculture and fair trade practices nurture soil and community! Journey to Pavitramenthe (8 min.) tells the story of the farming communities in Bareilly, India that supply the organic mint oil used in Dr. Bronner’s iconic peppermint soap. Mint is key to Dr. Bronner’s legacy product and lends that cool, refreshing, and tingly sensation that the top-selling natural soap in North America is known for. In Bareilly, mint crops are key to the livelihoods of over 1,500 farmers and their families. These farmers are using regenerative organic agricultural practices that increase yields and soil fertility while fostering resilience in the face of a changing climate. Fair wages and a democratically managed fair trade fund for development projects help to regenerate local communities.

DIRECTOR: Ryan Fletcher | DIRECTOR OF PHOTOGRAPHY & EDITOR: Steve Jeter | SCORED BY: Wayne Kramer | PRODUCED BY: Dr. Bronner’s, Movement Media, Gero Leson, Rob Hardy, Steve Jeter | WATCH AND LEARN MORE AT: drbronner.com/journey

Produced by Movement Media with Steve Jeter for Dr. Bronner's