The 9th annual Hemp History Week campaign video “Deep Roots” shares the story of the Rodale Institute's pioneering research on organic, no-till farming of hemp in Pennsylvania. Their hemp study focuses on hemp's benefit to soil health and crop rotations within a regenerative agriculture model and will provide farmers the necessary tools and knowledge to successfully farm hemp commercially once federal prohibition of the crop is lifted.

Produced by Movement Media and BellVisuals for the Hemp History Week campaign