Ryan Fletcher launched Movement Media in 2013 and leads the firm in providing essential communications support to its mission-driven partners. Ryan’s professional tenure in public relations began in 2002 at Mintwood Media, a social change-oriented public relations firm Ryan co-directed and co-owned until the Fall of 2013. Ryan’s career in communications grew out of years of progressive activism, and work as a concert promoter and organizer in Washington, D.C.’s storied independent and activist-oriented punk rock music scene. Clients and colleagues regard Ryan highly for having a “keen creative sensibility, fighting heart, and dynamite work ethic,” and for being “skilled with the tools we all need in order to speak our truths with passion, power, and precision.”
Ryan has managed media strategy and communications for a range of social justice organizations and leading socially conscious companies. Ryan draws on extensive experience providing PR support to build brand awareness and drive sales, particularly in the natural products industry and supporting a wide spectrum of progressive causes, from drug-policy reform to the anti-war movement as well as countless environmental, labor, ethical consumer, animal rights, and food justice campaigns. Motivated by the power of ordinary people acting for change, Ryan works in communications as a way to undermine and challenge dominant narratives that fuel injustice, inequality, and exploitation while promoting initiatives that transform society for the better; expose wrongdoing; liberate people and animals; protect the environment, and generally help to create a more just world.
One of Ryan’s roles at Movement Media is serving as the Director of Public Relations for Dr. Bronner’s, helping steward the brand’s communications and representation in the public sphere to protect and promote the integrity of the brand and its mission. Under Ryan’s leadership Dr. Bronner’s PR team manages the brand’s global PR strategy and assists with select philanthropic and advocacy-related partnerships and projects. Ryan also advises on Dr. Bronner’s Executive Council.
Ryan and the Movement Media team have facilitated thousands of media placements on behalf of Dr. Bronner’s in leading media outlets and have created a series of short films about the projects and farmers that Dr. Bronner’s sources its major ingredients from around the world, namely, Journey to Serendipol and Journey to Pavitramenthe. Ryan also directs the company’s international giving program, the All-One International Initiative, as well as Dr. Bronner’s philanthropy in support of animal advocacy organizations working to address the terrible plight of factory-farmed animals, promote more compassionate and sustainable lifestyle choices, and defend ocean wildlife around the world. This program has directed a total of over $4 million in donations between 2013 and 2022.
In addition to this work with Dr. Bronner’s, Ryan is an advisor on public relations and communications strategy to Regenerative Organic Alliance, Sun+Earth, and Indigenous Medicine Conservation Fund. Ryan also serves on the boards of We Are Family DC and Safe Bars. Ryan calls Washington, D.C. home and is a proponent of cooperative not competitive living and has practiced a vegan lifestyle since 1998.
