Movement Media, November 11, 2017
Ryan Fletcher explains Dr. Bronner’s recent announcement of total donations in 2017 under their animal advocacy philanthropy program.
From Dr. Bronner’s All-One Blog:
Today, November 1, is World Vegan Day. The event was established in 1994 by Louise Wallis, then Chair of The Vegan Society in the United Kingdom, to commemorate the 50th anniversary of the founding of the organization and the coining of the terms “vegan” and “veganism”. This year, we are proud to celebrate World Vegan Day by marking the fourth year of our committed giving program to support animal advocacy and farmed animal protection efforts as a core focus of the company’s activism.
Since 2014, Dr. Bronner’s has run a dedicated philanthropy program to support organizations and efforts that are working to expose and reduce the suffering of animals while advocating for healthier and more sustainable food systems. This commitment is made alongside the institutional support of causes such as fair trade, regenerative organic agriculture, drug policy reform, and wage equality. By the end of 2017, Dr. Bronner’s will have donated more than $600,000, totaling over 1.4 million in the last 4 years given to animal advocacy causes.
Our CEO David Bronner explains his motivations for engaging the company in this important work:
“When I chose to adopt a vegan diet over 20 years ago, I concluded that though I have the capacity to forget, shut down, and not care about my consumption choices, I want to live in compassionate alignment with the vision that what we choose to eat matters. Now, many years later, I’m proud that my family is committing resources over the long-term to take on the terrible plight of factory farmed animals and to promote more compassionate and sustainable dietary choices.”