VISTA, CA – Dr. Bronner’s, family-owned maker of the top-selling natural brand of soap in North America, will host a record release party and press event on Wednesday, January 25, 2017 at the Music Box in San Diego, to launch its spoken-word album, Sisters & Brothers, on long-play vinyl record. Sisters & Brothers contains recently unearthed historical recordings of soapmaker and company founder Emanuel Bronner discussing his Moral ABC—the eclectic, philosophical text that is found on the company’s iconic product labels. The launch party will feature special music performances by The B-Side Players, Jill Sobule, Wayne Kramer of MC5, Iron Sage Wood, and Rafi El. The event will showcase the company’s mission to support progressive social change by highlighting the prison reform work of Jail Guitar Doors.
WHAT: Record Release, Listening Party, and Press Event to celebrate Dr. Bronner’s new Sisters & Brothers record and highlight the work of Jail Guitar Doors.
WHEN: Wednesday, January 25, 2017
Media and VIP Party*: 6:30pm – 8pm
Meet and greet with the Bronner family, performers, and other special guests. Featuring organic plant-based fare by Cafe Gratitude, and organic beer and wine. Exclusive listening stations and DJ mixes of Sisters & Brothers.
General Admission and Performances: 8pm – 12am
WHO: Performances by The B-Side Players, Jill Sobule, Wayne Kramer of MC5, Iron Sage Wood, and Rafi El. Speeches by David and Michael Bronner, and others.
WHERE: Music Box, 1337 India Street, San Diego, CA 92101
Tickets for sale through Music Box. General admission tickets are $15.00 each. VIP Party tickets to non-media or non-invited guests are $50.00 each. For more information, go to: http://www.musicboxsd.com. VIP guests and media attendees will receive a free copy of the Sisters & Brothers LP.
*Invite/RSVP or special ticket required. Event entry, including entry to Media and VIP party is free for media and invited guests. To RSVP to attend the special reception for members of the media and VIP guests to be held from 6:30–8pm, please email: Lauren@drbronner.com. Media, invitees, and VIP ticket-holders only. (Write “RSVP Music Box Event” in subject line.)
Sisters & Brothers is a long-play record that features original recordings of Dr. Emanuel Bronner—visionary, soapmaker, grandfather and founder of Dr. Bronner’s Magic Soaps. Recorded between 1970 and 1995, on a variety of home-recording devices, the newly re-mastered tracks reveal poignant, inspiring monologue of Emanuel Bronner’s personal contemplation of the All-One philosophy, and its potential to unite humankind across Spaceship Earth. Emanuel Bronner died in 1997. Still family-owned and run by his grandchildren and other family members, Dr. Bronner’s honors its founder’s vision by continuing to make socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. The company has grown from $4 million in annual revenue in 1998 to over $100 million in 2016. The vinyl LP is a tribute to the legacy of the company’s founder.
Sisters & Brothers contains 16 tracks. A limited edition pressing of 1,000 copies will be available through the launch event and for purchase on the company’s website starting Jan. 25, 2017. Sisters & Brothers will also be available to stream online, and to purchase digitally at Bandcamp.com.
All proceeds from sales of the album will benefit the non-profit organization Jail Guitar Doors, an international non-profit founded by Billy Bragg, Wayne Kramer, and Margaret Saadi Kramer in 2009. The organization provides prisoners with instruments and access to music education and programming while behind bars to help rehabilitate and empower prisoners serving their time.
The Sisters & Brothers LP was created in concert with Dr. Bronner’s 2016 All-One Report. The report was designed to be an insert similar to liner notes for the album, printed in the form of a large 12” by 12” full color booklet that folds into a gigantic poster inspired by The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band album artwork. The report is also available in digital format on the company’s website. It includes a timeline detailing the progress and achievements made in 2015 across the broad range of issues Dr. Bronner’s supports, and insight to the brand’s growth worldwide. It shares sales data, internal company metrics, revenue growth, fair trade supply chain impact, estimated environmental footprint, a complete list of 2015 social contributions, and much more. To view the second annual All-One Report, visit: https://www.drbronner.com/all-one-report/.
Dr. Bronner’s is a family business committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability and progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. The company is the top-selling natural soap maker in North America and a major brand worldwide. Based on 2015 sales, a bottle of Dr. Bronner’s soap was sold, on average, every 3 seconds throughout the year.
For further information on Dr. Bronner’s, please visit: drbronner.com
To learn more about Jail Guitar Doors, please visit: jailguitardoors.org